The Marketing Specialist develops and implements traditional and digital marketing campaigns and activities to help us achieve our sales goals and continue to grow our business.
Marketing Specialist Job Description
- Works collaboratively with the Sales and Operations teams to develop and implement marketing initiatives.
- Design and create marketing literature for dealers and customers, including: product manuals, catalogs, flyers, brochures, new product materials, promotions, mailings, dealer promotional communications and inventory updates.
- Help manage and run digital marketing programs including: affiliate marketing, email marketing, website content development and social media accounts.
- Plan and organize Tradeshow campaigns and activities for national, regional and local dealer events. This work includes message development, securing booth space, coordinating delivery and return of materials and products, and post show assessment.
- Review web page design, content, and functionality for clarity, consistency, and ease of use. Accountable for all testing, debugging and performance of all web properties.
- Govern and manage content from/to our data management system, including maintenance, quality standards, naming and file-type consistency.
- Work with outside marketing resources as appropriate to develop marketing content.
- Assist in developing marketing campaign budgets and tracking and reporting expenses.
- Measure, analyze and report performance of marketing campaigns.
- Manage day-to-day administrative tasks for ensuring that our marketing operations run smoothly.
- Ability to travel for weekend trade shows 1-3 times per year.
Marketing Specialist Job Requirements
- Bachelor’s Degree in communications, marketing or related field preferred.
- Minimum of three years marketing experience, including both traditional and digital marketing
- Experience with marketing communications including content creation, storytelling and developing and editing product content
- Experience determining photography and specifications needed.
- Video experience a plus
- Demonstrated knowledge of marketing tools, techniques and best practices – traditional and digital
- Comfort working in customer proprietary systems to manage content and update pricing; Experience with WordPress (or other content management systems), eMail journey building automation software, Good AdWords and Google Analytics
- Ability to analyze a variety of data and report findings on trends and patterns
- General knowledge of design formats and standards (digital & print)
- Excellent communication skills; written and verbal
- Strong organizational skills and attention to detail
- Handle multiple and simultaneous marketing projects from start to finish.